Black Friday sales bonanza ruled out by B&Q

B&Q will abandon Black Friday for the first time this year as it released research suggesting almost half of consumers do not plan to shop in the sales event.
B&Q will abandon Black FridayB&Q will abandon Black Friday
B&Q will abandon Black Friday

The DIY chain said it would instead focus on "year-round low prices", claiming research found shoppers do not trust Black Friday deals and are turning away from the event.

Some 46% of people say they are not planning to shop in this year's event on November 23, according to a poll for the store, while 43% said they often or always returned items after regretting purchases made in short-term sales.

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The firm's commercial director Paul White said: "Shoppers have told us they trust stable low prices far more than 'here today, gone tomorrow' deals, which is why we have invested £100 million in our year-round low prices across the store."

Last year, Walmart-owned Asda announced it was once again not taking part in Black Friday - for the third year running.

The supermarket has said its customers prefer year-round deals rather than a single day of discounting.

Asda is widely acknowledged to have introduced Black Friday to the UK in 2013 but its stores were scenes of chaos a year later when shoppers fought over cut-price televisions during the event.

Other retailers that have chosen not to participate in Black Friday in the past include Ikea, Marks & Spencer, Homebase and Primark.

OnePoll surveyed 2,000 UK adults in October.