A first generation businesswoman is urging Blackpool’s female entrepreneurs of the future to seize the moment and go it alone.
Blackpool-born Sonia Brissett worked as a self-employed Avon representative for eight years before becoming a sales leader for the firm - and now has 69 reps of her own to look after.
She is one of a growing number of ‘first generation’ business owners reaping the benefits of their own hard work.
Mrs Brissett, from Marton Moss, said: “I’m not from a business background, but ever since I was a little girl, for some reason, I wanted my own business. I wasn’t really bothered what it was, so long as it was successful.
“When I joined Avon it was wonderful – I was able to work when I wanted and they helped me to improve.”
A recent study carried out amongst 2,000 16 to 24-year-olds, funded by the door-to-door makeup sales firm, revealed almost two thirds of young women are interesting in setting up their own business.
Only one in four business start-ups are currently female-led but with almost three-quarters of the young women questioned saying being their own boss appeals to them, the report suggests the next era of the UK’s workforce will be characterised by an explosion of enterprising entrepreneurs.
Mrs Brissett added: “I love the fact that I am in control of my life. I work when I want and there’s no one dictating to me.
“ I now have 69 reps in total to look after and four of them are taking the leadership course I did.”