VISITORS to the Olympic Games are set to learn about Blackpool’s unique heritage.
An exhibition about the resort’s iconic Tower and Winter Gardens is to be held in the heart of London while the Games are being held in the capital.
Blackpool is teaming up with English Heritage to stage the display inside the Wellington Arch, situated at Hyde Park in the heart of the city.
Artefacts such as architects drawings and photographs from throughout the history of both Blackpool venues will be put on show.
Blackpool Council’s head of built heritage Carl Carrington said he hoped the exhibition would enhance Blackpool’s image as a destination.
He said: “This exhibition will allow us to demonstrate why The Tower and Winter Gardens are so important at a regional and national level.
“It will be about how Blackpool became a core destination and was the mother of all seaside resorts. We are looking at potentially hundreds of thousands of people seeing these exhibits about Blackpool right in the heart of the city, and exposing the town to foreign audiences visiting for the games whom we don’t even usually see in London.
“It will help us project a very positive image about Blackpool and is a real opportunity to showcase what’s good about the resort.”
The exhibition is due to start in July and be held over two months to coincide with the Olympic and Paralympic Games when there will be a huge influx of visitors to London.
Visitors to the Wellington Arch have to pass through the gallery on their way up to popular viewing balconies at the top of the landmark.
Mr Carrington added: “We want to get the human aspects with pictures from things like the children’s ballet and dance competitions.”
A report to Blackpool Council says: “Blackpool Heritage and the Built Heritage Services are working with English Heritage to stage a temporary exhibition at the Wellington Arch in London.
“The exhibition will focus on the Winter Gardens and the Tower and celebrate the renaissance of both iconic sites since coming into public ownership last year.
“The exhibition will open at the start of July 2012 and run for two months. It promises to be a high profile event and is the perfect opportunity to promote Blackpool in the capital during the Olympics.”