A revamped Blackpool store is aiming to boost employment across the resort by launching a new Craft Skills Academy.
Morrisons in South Shore has re-launched its store this week and the new venture aims to champion the traditional skills of its staff who work across the butchers, bakers and fishmongers while promoting these skills through its apprenticeship scheme carried out in store.
A £500,000 investment into the scheme means the store can put another colleague through its 12 month bakery apprenticeship to gain an IPQ qualification, later in the year.
Bakery manager Jason Kinsella, who has been a baker for 20 years, is just one advocate of Morrisons Craft Skills Academy. He will help to pass on his knowledge and skills to the new apprentice and praises the use of more traditional methods which the Craft Skills Academy promotes.
He says: “A lot of the skills I use on a daily basis are the same as when I first started out. We do a lot of hand moulding which is the traditional way of making bread, mixed with more modern methods so you get the best of both worlds.
“The investment in the store has meant that we’ve opened up the counter and put the moulding table right at the front so customers can see us in action.”
The introduction of the Craft Skills Academy has also seen 26 staff trained in food and wine matching so they can recommend good combinations to customers, while the store’s specialists have increased the number of products they make from scratch.
As part of the transformation, Morrisons has re-vamped the interior of the Squires Gate Lane store, opening up the butchers and bakers counters so shoppers can see the specialists at work.
The new-look store also boasts the latest in misting technology to keep fruit and vegetables fresher for longer.