Blackpool Tory calls for end to '˜bland' hotel designs

But Coun Williams warned: “Every new development boasted by this council appears to be nothing more than concrete and glass ‘square blocks’ with no character or elegance, the town is turning into a bland concrete jungle.

“Blackpool has an astonishing offer of art deco architecture that should be complimented by any new development, instead the council and its architects seem to be able to only draw in straight lines.”

Coun Williams said it was his party who introduced the developer to the resort last year.

He added: “Blackpool Conservatives were able to negotiate this new investment into the town and we can do more, but let’s not waste this and other opportunities by lazy designs that will eventually turn Blackpool into a boring and bland place to live or visit.”

The outline application, which will be considered at a future date, would include a first floor bridge to carry guests directly into the Winter Gardens.