THE Blackpool Loves You discount campaign has lost its heart.
Thousands of residents have previously enjoyed free offers and cut price days out in the resort thanks to a campaign run by Blackpool Council and local attractions for the benefit of local people around Valentine’s Day.
But the council has announced the offers will be scrapped this year, due to financial pressures.
Coun Graham Cain, Blackpool Council’s cabinet member for tourism and culture, said: “Due to the cost, we will not be doing Blackpool Loves You 2012.
“The Blackpool Loves You offers had been previously been distributed via Your Blackpool. Unfortunately due to timing and costs, that won’t be possible this year.
“However, the attractions are being offered an opportunity to put residents’ offers together for the electronic version of the newsletter in February and many of them place adverts in Your Blackpool throughout the year.
“We are also currently developing plans to offer free sport and leisure activities to coincide with the Olympics.”
Blackpool Loves You was introduced by former Tory councillor Steve Houghton in 2009.
Attractions teamed up with the council in previous years to provide special offers just for local residents as a special “thank you” to them and to show that attractions are not just for tourists.
Previous offers included free tickets to attractions, buy one get one free offers and free parking in the council’s pay and display car parks around the town centre.
Residents took part in free rounds of golf, picked up energy saving devices at the sports centre and attended free family fun days at libraries.
Around 8,000 people took advantage of the deals in 2009.
Coun Peter Evans, leader of the Labour group, said: “We are disappointed because it meant something was being given back to the residents of Blackpool.
“It was a once a year thing and gave them a chance to enjoy some freebies and have a bit of fun.
“Some people will be disappointed.
“It’s a shame, because the businesses benefit from it at a time of year when it’s usually quiet.”