Blackpool Pleasure Beach wins a public relations award for Icon campaign

Blackpool Pleasure Beach and Rule5 PR are celebrating after winning a Gold award at the North West CIPR PRide Awards for Best Travel, Leisure and Tourism campaign for 'A new ICON for Blackpool'.

Monday, 19th November 2018, 2:05 pm
Updated Monday, 19th November 2018, 3:09 pm
The Icon ride in action

The campaign was developed to announce the name and build anticipation for Blackpool Pleasure Beach’s £16.25m rollercoaster which opened in May.

The campaign devised by the team used simulations of the ride, interviews and animations to create a video which unveiled the name and could be shared with the media.

This was followed by milestone announcements and updates as the ride’s construction continued and a major launch event.

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The judges praised the use of motion graphics to illustrate the at the time unbuilt ride, news hooks and press packs.

Amanda Thompson, managing director of Blackpool Pleasure Beach, said: “I’m delighted that our team have won such a prestigious award for the ICON launch campaign. The ride has been a huge success with many people visiting Blackpool Pleasure Beach to experience the UK’s only double launch rollercoaster.”