The past is the future for one Lytham business woman who has just been recommended as one of the vintage businesses to watch in a national newspaper.
Former Lytham High student Sameera Al-Hilley launched The Vintage Wardrobe two years ago and has not looked back since... except for inspiration
She said: “Vintage is massive at the moment, particularly clothing. People are experimenting a lot and mixing up the styles with those from the high street which is great for a business like mine.
“I sell mostly from my website over the internet but the craft fairs are great too. There was a huge one at the Winter Gardens recently and its very exciting to see Blackpool getting behind vintage and crafts. The crafts scene is very strong in Blackpool.
“There are very popular fairs in Preston and Manchester too which I have exhibited at regularly as well as locally.
“The website is vital as it helps me reach other markets. I have had orders from all over the world. My main market is the UK but I have sold across Europe, USA Singapore and Australia.
“I think people are looking for something quintessentially British. Britain still has a certain cache. They are looking for things they can’t get at home, such as mod dresses from the 60s.
“But it is important to have a wide range and good quality which is going to last. I think many people want something a bit different to the normal styles and a touch of vintage can give them that.
“I have always been interested in vintage clothing, I always liked the 70s styles and I have been wearing vintage since I was 17. “
Sameera studied Fashion Brand Management at UCLan and after graduating decided she wanted to set up her own business to combine her two loves.
Now at 23 she has used her merchandising skills to build up her business and was rewarded this month by being tipped as a vintage boutique to watch by the Daily Telegraph
“When setting up the business two years ago, I never dreamed that it would make a list like this! To see my business in there with some vintage shops that have been around for many years is truly exciting!
“I aim to have something in the wardrobe for everyone, whether they’re into 60s mod, 80s bold prints or 70s boho!
“It’s amazing what people consider to be vintage these days.
“The purists would not agree but people are now looking at the clothing from the 90s and 80s as vintage and it is proving increasingly popular.
“Trends come and go, but a timeless vintage dress will last you a lifetime!”
Find out more by visiting Sameera’s website www. thevintagewardrobe.com