Attractions pass is set for 2014 re-launch

Blackpool's Resort Pass has clocked up almost �1m since it was launched
Blackpool's Resort Pass has clocked up almost �1m since it was launched
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Blackpool’s Resort Pass is being relaunched for 2014 – with even more attractions on offer this year.

Almost a million pounds of Blackpool’s Resort Passes were sold in their first year on sale, with visitors travelling from as far away as Australia and India to experience the resort’s attractions, according to resort tourism bosses.

The Blackpool Resort Pass was the first of its kind to be launched in the UK in February last year, offering visitors access to up to nine of the resort’s attractions at discounted prices.

And as it returns for 2014 tourism bosses are adding even more bolt-ons, giving visitors the opportunity to add extras including Blackpool’s newest attraction Illuminasia, Viva Showbar, Ripleys Believe It Or Not, Hot Ice, The Blackpool Tower Ballroom and The Blackpool Tower Ballroom with afternoon tea.

The Blackpool Tower Circus and Blackpool Transport tickets can also be purchased as bolt-ons.

After nine months on sale the Resort Pass clocked up sales of £980,000 equating to 92,730 individual attraction tickets being sold.

And while the majority of Resort Passes were sold to customers in the UK, with the Scots topping sales buying a quarter of all passes sold, overseas sales included Australia, India, Malta, Norway, Germany and the Netherlands.

Coun Graham Cain (pictured), Blackpool Council Cabinet Member for Leisure and Tourism, said: “The Blackpool Resort Pass was a huge success last year and we hope to see that continue in 2014.”

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