Anger as '˜Viagra Hotel' opens in resort

A Blackpool guesthouse has been renamed The Viagra Hotel prompting an angry reaction.
The Viagra Hotel, Dickson Road, BlackpoolThe Viagra Hotel, Dickson Road, Blackpool
The Viagra Hotel, Dickson Road, Blackpool

The property on Dickson Road in the resort, previously operated as The Vidella.

Councillors say the new name is “inappropriate” for a family resort.

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Coun Ivan Taylor, who represents Claremont ward which includes the hotel, said: “We are a family resort and this leaves a bad impression.”

Blackpool Council chiefs say they are looking at what enforcement action they can take.