The ambulance service responsible for the Fylde coast has launched a campaign aimed at making people aware of services it offers.
A film has been launched, which can be viewed online, showing staff dealing with various patients.
Derek Cartwright, Acting Director of Operations at North West Ambulance Service, said: “The aim of this campaign is to raise awareness of what people can expect when they call on us for help.
“Not all patients are taken to the nearest emergency department; instead, they are assessed or treated by highly skilled clinicians who work out the best place for them to get help for their specific needs. This is all about getting the right care, at the right time, in the right place.
“What we want to do is raise awareness of all the routes to care available, and to highlight that if you go to the right place first, you could be on the route to recovery much more quickly.”