All the world’s a stage for new firm

Mayor Eddie Collett launches Dramatic Potential for Jacqui Lane, left, and Shiree Varley.
Mayor Eddie Collett launches Dramatic Potential for Jacqui Lane, left, and Shiree Varley.
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Dealing with human dramas has the potential for a successful new business for a pair of Blackpool pals.

Former army fitness instructor and army wife Shiree Varley has teamed up with lifelong friend Jacqui Lane to launch Dramatic Potential which delivers training programmes to front-line workers across the North West to create effective outcomes in domestic violence, families in crisis, prolific offending, homelessness and third generation unemployment.

As a former soldier Shiree was able to secure support and funding from a new social enterprise, X-Forces, which helps service leavers realise their entrepreneurial ambitions through funding and business support. The pair have more than 40 years experience helping people to improve their communication skills, resolve conflict and inspire behavioural change.

Shiree said: “Our mission is to revolutionise the way public sector workers engage with people, and to inspire them to inspire others into reaching their full potential.

“Serving in the Army and being a military wife has taught me a great deal about challenging situations.

“The support of X-Forces and that of our mentor Mike Ward, has been invaluable in giving us the confidence to get Dramatic Potential off the ground.”

Jacqui said: “We teach people how to understand drama and how to move from the more destructive patterns into constructive drama, where real change takes place.

“Dramatic Potential works to ensure that every challenge is seen as an opportunity for growth, and every relationship an opportunity for change.”

Mike Ward, associate director and mentor for X-Forces, said: “Shiree’s forces background is reflected in her pragmatic and practical approach: building bridges and forging alliances to get the business launched.”

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