CALLS have been made to bring an end to one-way traffic misery.
That was the battle cry of furious South Shore traders who last night vowed to take their fight for survival to the top.
Around 70 people packed into Holy Trinity Church on Dean Street for a public meeting to forge an urgent plan to revive trade on Bond Street.
Many business owners say visitor numbers to South Shore have plummeted to fatal proportions since traffic on the once thriving street was made one way in 2008.
They say calls for help to Blackpool Council have fallen on deaf ears and are now calling on leader Peter Callow to intervene.
Patrick McPartling, from the Briardene Hotel on Osbourne Road, chaired the meeting and said: “We are tired of our cries for help falling on deaf ears.
“If action isn’t taken soon to help South Shore, there will be no businesses left.
“Feelings are very strong and we’ve got together to look for ways to bring people back here.
“We’ve done our bit and are looking to Peter Callow and Blackpool Council to help us.”
Around 95 per cent of traders voted to bring two way traffic back on to Bond Street to help drive up visitor numbers.
Suggestions put forward from businesses included re-introducing access to Bond Street from the Promenade, better signposting from the Waterloo Road roundabout and the seafront and also better road signs from the town centre and motorway.
George Davies from the Tutti Frutti Ice Cream Shop on Bond Street, he said: “Many of the problems in South Shore come down to a one way system which has left us with just one way into the area.
“If we don’t change this, many businesses simply won’t survive.
“Blackpool Council have repeatedly refused to discuss this so we must stand together.”
MP Gordon Marsden also spoke at the meeting saying he too had struggled to get a response from council bosses when asking them to take action for South Shore.
He said: “Sometimes councils do get things wrong but the test is when faced with it, they have to be willing to look at the problem and say maybe you’ve got a point.
“To do nothing is to treat those people affected with contempt.”
Ian Fowler, ward councillor, vowed to work with Mr Marsden to raise the issue with the authority and get a response for the people of South Shore.