Summer scenes from the Mediterranean will transform a Poulton street when an Italian market arrives in the town.
A colourful outdoor market is set to offer a taste of Italy’s cuisine to Wyre residents during a three-day stint later this month when it sets up shop on Church Street.
The Italian Piazza-themed weekend will boast a range of stalls selling everything from fresh bread, dried fruit, cheese and salami to olives, nuts and pizza.
Stalls will open from 9am on Thursday, May 23 and close on Saturday, May 25. The move is designed to give the town a boost ahead of its traditional gala on Saturday, June 1.
Poulton Partnership has helped to bring the market to the town – the first time it has travelled to the north of England.
John Bailie, a member of the organisation, said: “This is the first of what we hope will be a series of themed markets in the town.
“It will be a nice boost for the town before the gala.”
The market is expected to give businesses a boost after their sales were affected by the five month closure of Tithebarn Street bridge by Network Rail to electrify the railway between Blackpool North and Poulton.
Mr Bailie added: “The town has definitely suffered because of the bridge closure and this is part of our enterprise to bring business back.
“The traders are getting involved and we really want the town to get involved and they mustn’t see this as threatening.
“This is an added value and traders are doing special offers with an Italian theme.”
Mark Keegan, managing director of Fylde Travel Services, is one trader keen to take advantage of the market’s arrival.
He said: “The idea of doing the Italian market is without a doubt a good one.
“Anything to boost trade in Poulton is a good thing and at least we are trying to do something.”