A Blackpool fast food restaurant is to get a little bit faster after a hi-tech revamp.
And the McDonalds in Rigby Road is to create up to 15 new jobs following a six figure investment in the latest technology.
The restaurant, which first opened in November 2000, has been given a high-tech makeover to feature new self-service kiosks, digital menu boards and tablet computers.
It is the first in a programme of updates which will be rolled out at the South Shore and Bank Hey restaurants in the next 12 months.
Franchisee Nigel Dunnington, who owns and operates 10 restaurants across Blackpool, Preston and Leyland said: “As a local businessman who has had a restaurant in the area for almost six years, I understand the importance of investing in the community, so it’s great to be able to play a part in the re-generation of the area and bring an extra much needed boost to the economy here in Blackpool.
“It’s not just about providing a fresh, new environment though; I also believe in investing in my people and am delighted to create up to 15 new jobs in the upcoming months.
It’s not just about providing a fresh, new environment though; I also believe in investing in my people and am delighted to create up to 15 new jobs in the upcoming months
“The customers now have three ways of ordering food, the new self-service touch screens, the counter and the drive-thru. Its about choice and keeping relevant to your customers. If you don’t do that in business you will be left behind. You stand still in business at your peril!”
He said they had invested in new tablet computers to keep children customers happy, high definition menu screens above the counter, screens which tell customers how the building of their burgers is getting along and improved recycling facilities.
“It is a massive investment, six figures, but it is a value for money thing. You can see where the money has been spent and so can the customers.”
The touch screens allow customers to choose and pay for their order without going to the counter.
He said the new technology would not be replacing jobs as it has boosted trade at other restaurants nationally resulting in the need for more staff.
He said: “We are taking on 10 ahead of the summer season and then as the new platforms take off we will be taking on more.”