IT is the beating heart of Blackpool’s world famous Illuminations.
For a thirty feet wide LED heart has been installed on Blackpool Tower but will shine on to the Promenade all year round.
The structure is covered in 900 programmable LEDs, the same as those currently being used at the top of the Tower.
They can be controlled to create 16 million colours meaning the heart can change colour, rotate, fade and shimmer.
From a simple red beating heart to a green St Patricks day special many options are available
Coun Graham Cain, cabinet member for Tourism and Culture at Blackpool Council, said: “The new lighting we’ve installed at the top of the Tower this year has been really popular and this will enhance it even further.
“The idea behind the heart is part connected to the ‘I heart BPL’ branding used by visitBlackpool but it’s also to identify that we’ve built Festival House, a venue on the Promenade for weddings and civil partnerships. The heart will shine all year round and be programmed to mark special events.
“I’m delighted we’ve been able to install the heart in time for all the half term. We’ve got visitors who return every year so every year we need to give them something new and exciting to enjoy.”
The heart can operate as either a stand alone feature or controlled from the Festival Hall linked to specific ceremonial activities if required by arrangement.
Mounted on the Tower at between 128ft and 165ft the heart overlooks the newly unveiled Comedy Carpet.
Iain Hawkins, head of Merlin Entertainments Blackpool – who run the Tower – said: “This signifies Tower really is the beating heart of the town.
“The new hi-tech lighting means we can turn the top of the Tower and now the heart into any colour and make it a real beacon for Blackpool.”