County Hall bosses are to be asked to spend £400,000 a year on telling the world what a great place Lancashire is.
Cabinet members meeting this afternoon will consider re-instating funding for Marketing Lancashire to promote the Red Rose county for the next four years.
LCC originally halted the funding as part of its budget cost-cutting exercise.
But now councillors are being told the money is essential to push the claims of the county within the emerging Northern Powerhouse.
The funding proposed for this four-year period would enable Marketing Lancashire, in conjunction with the Lancashire Enterprise Partnership, and working alongside Lancashire’s local authorities, to continue positioning and driving forward Lancashire’s new ‘economic narrative’ – a new ambitious and inclusive approach focused on Lancashire’s key assets and opportunities,” says the report.
Marketing Lancashire was formed in 2011.
It works with organisations like Visit Britain/Visit England and is the agency charged with promoting the county on a national and international stage.
It is designed to grow the visitor economy and develop Lancashire’s reputation as “a great place to visit, work and invest.”