IHG® Rewards Club reveals the average Brit celebrates Christmas multiple times during December
The Christmas present most Brits can expect this year is ‘déjà vu’, according to new data by IHG® Rewards Club, the loyalty programme from IHG (InterContinental Hotels Group), which reveals the average Brit will have FOUR ‘Christmases’ this year.
The research found that adults who celebrate Christmas will attend on average, one work party, two family get-togethers and have a festive do with friends.
They’ll visit six relatives and four friends, give an average of 16 presents, receive 10 in return and pull four crackers in total – one for each Yuletide celebrated.
The majority of Brits (62 per cent) will spend Christmas at home, but 45 per cent admit they would like to enjoy it somewhere else.
David Canty, IHG Vice President of Global Loyalty Programs, said: “Christmas is a special time of year, but it’s also a very busy period – whether it’s shopping for gifts or attending numerous get-togethers. As the research suggests, doing the same thing each year can make Christmas a little less magical, but the solution could be as simple as spending the festive period somewhere new.”
Four in 10 revealed they’d like to spend the big day in a hotel – almost half of us are bored of spending Christmas in the same location each year. To help counteract this, IHG® Rewards Club is gifting a total of 150-million rewards points to members, redeemable across a wide range of rewards including IHG hotel stays, air miles and big ticket items from Apple, Bose, Dyson & Michael Kors.
A 5,000-point credit* is available to the first 30,000 members who tag @IHGRewardsClub in their Twitter or Instagram photos – whether they are home for the festive break with family and friends or at an IHG hotel – using the hashtags #HomeWithIHG, #RewardsOffer and #ad.
David Canty continued: “IHG® Rewards Club members are at the heart of everything we do and we’re making our Christmas rewards available to members wherever they are, rather than just at our hotels. The research shows that people typically start to get into the Christmas spirit on the 10th December – we hope that redeeming this ‘thank you’ gift, adds to their enjoyment!”