Pleasure Beach rapped over advert

Blackpool Pleasure Beach's online advert.
Blackpool Pleasure Beach's online advert.
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Bosses at Blackpool Pleasure Beach have come under fire for failing to adhere to a sanction made by the Advertising Standards Authority.

An ASA ruling was published online yesterday ordering the Pleasure Beach to remove from its website details of discounted tickets for Ripley’s Believe it or Not.

The ad was still on the website yesterday.

A Pleasure Beach spokesman said the firm was considering a judicial review, but the ASA says it must still remove the 

The matter has been referred to the ASA’s compliance department, which could seek a tougher penalty from the attraction.

It comes after a complaint was made about the wording on its website implying a discount on Ripley’s entrance charge of £12 per adult when staff at the exhibition on the Promenade told them the cost was always only £6.

The ASA says Blackpool Pleasure Beach said the £6 entrance was a discounted offer from the usual £12 charge, but was unable to provide proof.

Its ruling states: “In the absence of evidence to support the price claim, we concluded that the ad was misleading. The ad must not appear again in its current form.”

An ASA spokesman said the Pleasure Beach was in breach by still showing the discount offer.

A Pleasure Beach spokesman said: “We are aware of the complaint made and aware of the ASA decision. We are considering a judicial review of that decision.”

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