New pass to boost resort

Avatar airbender at Blackpool  Pleasurebeach and (below) Blackpool Dungeons at Blackpool Tower.
Avatar airbender at Blackpool Pleasurebeach and (below) Blackpool Dungeons at Blackpool Tower.
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BLACKPOOL’S biggest attractions have teamed up to offer a Florida-style offer to visitors and locals.

The Blackpool Resort Pass allows entry to many of Blackpool’s premier tourists sites at discounted entry.

Blackpool Tower dungeon

Blackpool Tower dungeon

Costing £52.50, the pass gives visitors access over seven days to the Pleasure Beach (including Nickelodeon Land) and the Merlin attractions: The Tower Eye and 4D Experience, The Tower Dungeon, Blackpool Sea Life Centre and Madame Tussauds.

The pass represents a saving of £37 over paying separately for the attractions.

It is the second year running the resort has offered the pass.

The idea works well in Florida where Disney’s attractions are linked with many other Orlando-based theme parks.

It is hoped it will persuade families to stay longer in the resort and enjoy all the premier attractions rather than just one or two.

Natalie Wyatt, Managing Director of Marketing Blackpool, said: “The Blackpool Resort Pass is just the ticket to help make everyone’s stay in Blackpool an enjoyable and value for money break.

“We recognise that people spend their hard earned money when they visit Blackpool so we want them to enjoy the best value for money possible. By teaming up with Blackpool Pleasure Beach and Merlin we believe we are doing just that.”

Clare Smith, from hoteliers group Stay Blackpool, was delighted to hear the pass is available again to fans of Blackpool’s attractions.

She said: “I am absolutely thrilled the pass has come to fruition and able to be used again for another year.

“It’s an excellent idea which lets people budget better and allows them to stay in the resort, spend more money in the town and improve the local economy. The pass is great news for everybody.”

The Resort Pass is available to buy in advance online at or or at Blackpool Tourist Information Centre.

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