A FAMOUS Blackpool landmark has been crowned the best in the country by holidaymakers.
Central Pier topped a poll conducted by holiday letting agency cottages4you, beating other renowned structures in Brighton, Weston Super Mare, Southend and Hastings.
Voters named the Pier as their favourite in the survey, which was carried out to celebrate everything people love about going to the seaside.
Nick Rudge from cottages4you said: “Piers are a key part of our national heritage.
“In the year of the Queen’s Diamond Jubilee we are really keen to encourage the nation to support these great British institutions.
“With miles of stunning scenery to explore, the British seaside is the perfect holiday destination, with plenty to see and do.”
Natalie Wyatt, managing director of Marketing Blackpool, said the award is a boost for tourism on the Fylde coast.
She added: “This is wonderful news for Central Pier and Blackpool.
“We have three fabulous piers and they all appeal to a wide range of people because there is so much to do and enjoy on them.
“While this is lovely news, it really comes as no surprise that one of our attractions has been voted as a favourite of the nation.
“We are proud of all that we have to offer in Blackpool.
“The resort ensures there is something for everyone so we are delighted that people are showing their loyalty and voting for our attractions.
“It is really very pleasing when people vote positively for your attractions in such surveys and we look forward to welcoming both new and returning visitors to Central Pier and all that Blackpool has to offer.”
Central Pier was opened in 1868 and was the second of Blackpool’s three piers to be built.
Originally known as South Pier, it was renamed in 1910 after Victoria Pier, now known as South Pier, opened to the public.
It was nicknamed the People’s Pier because of the vast amount of entertainment it offered which included dancing and later a theatre.
Claire Smith, president of StayBlackpool, echoed Marketing Blackpool’s comments and said the news should encourage more people to visit the resort.
She added: “It’s absolutely brilliant because it’s good publicity for the right reasons.
“It’s fabulous we have won the award and it shows the rest of the country we have won something else.
“People only need to read this and have a couple of days free to come and see what is going on in Blackpool to help all the businesses.
“Anybody reading about this outside of town could be attracted to come here and even new people could come and give us a try.”