Here's why local NHS workers are flooding social media with pictures of their smeared lipstick
NHS office staff wore lipstick – smeared on purpose – in a stunt aimed at getting women to go for cervical cancer screening.
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Workers at the two local clinical commissioning groups (CCGs), which organise and pay for residents’ health care, shared snaps on social media alongside the words #SmearForSmear, and it was all to get people talking.
Dr Adam Janjua, a Fleetwood GP and cancer expert, said: “Our most up-to-date information tells us there are 20,000 women on the Fylde coast who have not had their smear test and this really is a troubling statistic for us.”
He added: “I would urge all women, if they are invited for a screening, to book the appointment.”