TV campaign to promote resort attractions for fourth year running

Television advertising will be used again this year to showcase Blackpool's attractions.

Thursday, 13th April 2017, 12:26 pm
Updated Tuesday, 9th May 2017, 6:47 pm
Blackpool's Comedy Carpet is among the attractions which will be showcased

Tourism chiefs have revealed a prime time advertising campaign will be aired for the fourth year running.

This year the Pleasure Beach has joined forces with Merlin, which operates the Tower and other attractions including Madame Tussauds, and Visit Blackpool in funding the ‘Blackpool has it all’ campaign.

It is not known how much money is being ploughed in, but in the past the figure has topped £1m.

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TV advertising is due to begin in June and will cover key areas including Scotland, Yorkshire and the North East.

Coun Gillian Campbell, deputy leader of Blackpool Council, said: “Blackpool attracts over 17 million visits a year and it’s easy to see why.

“With a Blue Flag beach, a host of four and five star luxury accommodation, a great selection of places to eat and drink, and a brilliant line-up of high quality entertainment and shows that will keep visitors busy for weeks.

“Blackpool truly has something to offer everyone and we are once again excited to be working with our partners in resort to showcase the best of what Blackpool has to offer”.

Last year’s ‘Blackpool has it all’ campaign is said to have helped drive up visitor numbers.

One indicator is sales of the Resort Pass which increased to 17,098 sold compared to 12,607 the previous years.

As well as TV advertising, the campaign will be supported by a full PR and digital strategy.

Kate Shane, head of the Blackpool cluster for Merlin Entertainments, said: “Now we’ve shown Blackpool ‘has it all’ for our family guests, we want to showcase what Blackpool has to offer for people of all ages too.

“We hope to make Blackpool a regular visit for everyone.”