How David Haye, Barcelona, Real Madrid and PES Pro Evolution Soccer helped a Blackpool company become a big global player

A Blackpool digital firm has become a big global player in every sense after teaming up with sporting icons in the gaming industry.
The PES League video game  regional final in Mexico organised by Blackpool-based JellymediaThe PES League video game  regional final in Mexico organised by Blackpool-based Jellymedia
The PES League video game regional final in Mexico organised by Blackpool-based Jellymedia

Bosses at Jellymedia of Bispham are heading to Los Angeles next month to meet big players in the video games and films world as the media company looks to build on its world wide success.

They will be attending the E3 conference (Electronic Entertainment Expo) the top trade event for the video game industry which attracts around 70,000 people and is where the top games producers showcase their new titles.

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The agency works with computer games giants such as Konami UK, Wargaming, PUBG and Koch Media, offering web design, social media management, content creation and fan community sites.

Last May the firm teamed up with Wargaming which makes the popular World of Tanks game to get its logos in prime spots during the David Haye and Tony Bellew WBA Heavyweight title fight in London. And during the same sporting weekend had its PES client prominently displayed at Barcelona’s Nou Camp stadium during the team’s El Classico match against Real Madrid.

Jellymedia is best known for running the events, websites and fans forums for Konami’s top selling football video game Pro Evolution Soccer. Here the team of 20 based near Faraday Way developed and host the PES League, the online tournaments the millions of fans take part in.

This year the PES League World Finals, which has a $300,000 prize pool, have seen regional competitions in Mexico and Portugal, with the elite games players who won through now set to battle for the world title at Arsenal’s Emirates stadium in June.

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Jellymedia’s business development manager Jamie Hughes said: “The May bank holiday was amazing, our work was seen by an audience of around 500 million.

“We are a home grown Blackpool company, 85 per cent of our staff are from the area, but we are operating on the global stage.

“We are a full service agency and can do everything from graphics, artwork, video content creation, social media management and all the analytics afterwards, and we work with some of the best known social media influencers.”

He said these online stars, who have their own Youtube channels have millions of followers, mostly in the key 18 to 34 male age group, which firms find is the group that is hardest to reach with advertising.

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Therefore these stars can command high fees for advertising products and services on their channels.

He said: “The 18 to 34 group does not tend to look at traditional platforms such as TV advertising. We work with gamers who fall into that demographic, so company’s who want to reach that group”