Blackpool agency boss awarded a top honour for his profession

A Blackpool man has been made a fellow of a global professional body for his communication skills.

Friday, 27th November 2020, 12:30 pm

Nathaniel Cassidy, managing director and chief strategist of county agency 3manfactory has been announced as one of the new 2020 Fellows from the Public Relations and Communications Association (PRCA), the world’s largest PR body.

The accolade of Fellow of the PRCA is awarded to practitioners who have made an outstanding contribution to the business of PR and communications.

Nathaniel, who attended St Mary’s Catholic Academy, is one of 22 new members announced this year.

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Nathaniel Cassidy of 3manfactory

He has been an active member of the PRCA since 2014 with a seat on the UK PR and Communication Council, giving the north a voice through events and workshops relevant to businesses and organisations based across the North of England.

Nathaniel said: “I’ve always believed communications belongs at the heart of an organisation to advise, influence, educate, and inspire. “It’s

why 3manfactory was one of the first smaller agencies to attain the PRCA Communications Management Standard, and it’s why when we work on anything - brand, design, marketing, video or otherwise, the PR angle and the optics are always considered. It’s a core part of our process.

"I believe that if you’re involved with something, then you are duty-bound to try and shape it for the better and with PRCA this has meant giving time and energy to key industry topics.

“To be recognised by my peers makes me feel very honoured.”

Nathaniel was involved in the task force which developed and launched the PRCA Mental Health Toolkit in 2017, focussing on the mental health of those within the PR and communications sector.

This was revisited recently with his input into the PRCA COVID-19 taskforce, focussing on how to support good mental health practices through the global pandemic.

Nathaniel will join previous luminaries such as Sir Martin Sorrell, Alison Clarke, Lord Chadlington and Lord Clement-Jones.

Alison Clarke FPRCA, Chair of Fellows said: “I would like to congratulate the 2020 class of Fellows who join at an important time for both our industry and association. This is an impressive group of industry leaders who will play an invaluable role in steering us forward.”

The 3manfactory team won the Global Crisis Management Award in the Global Marketing Awards for their work with the UK's largest service station operator, Moto.

The award recognised the campaign’s approach to, and communication with motorway users, in particular HGV drivers during the Covid-19 lockdown in spring 2020.

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