Blackpool hotels firm get set for Lytham Festival

Royal Hotels has been unveiled as the official hotel partner for Lytham Festival 2020 which wills see the likes of Snow Patrol, Westlife and Lewis Capaldi perform.

The firm which has five hotels in the resort, is joining forces with the annual festival in a partnership which will see festival-goers able to purchase local accommodation, festival tickets and travel in one complete package.

The announcement comes as Lytham Festival prepares for its biggest ever year with up to 100,000 people expected to attend the five-day event on Lytham Green starting July 1.

The firm runs the The Royal Alexandra, The Royal Carlton, Royal Boston Hotel, Royal Seabank Hotel and the Royal Ruskin Hotel.

Lytham Festival director Peter Taylor said: “We are delighted to be partnering with a local accommodation provider that understands the Lytham Festival customer.

“Royal Hotels are offering a range of hotels with great package deals which basically makes the whole experience more enjoyable for the customer as they don’t have to worry about where they are going to stay and how they are going to get to us.

“Hotels across Lytham and the Fylde coast get booked up really quickly for the festival so we would encourage people to complete their Lytham Festival purchase in one go through Royal Hotels and then just look forward to the main event in July.”

James Bates, senior marketing manager for Royal Hotels, said: ‘’We are incredibly excited to be the official hotel partner for Lytham Festival 2020. The event has gained increasing popularity year on year and we believe 2020 features the best ever line up.

“We have put a lot of thought into our packages to make them as competitively priced as possible while offering exclusive perks such as fast track priority queue-jump and one free place in every 12 which are exclusive to our customers. We have also taken into consideration travel arrangements as we wanted to make it as easy as possible for the fans.”