Wigan health chiefs have endorsed a survey on alcohol in the North West which concludes cheap booze is fuelling an unhealthy drinking culture.
The Big Drink Debate was carried out in a bid to understand why the region has one of the biggest alcohol problems in the country.
Of 30,000 respondents nationally 80% believed low price and discounts increase people's drinking.
More than a quart
er of respondents drank at harmful and hazardous levels, suggesting more than a million people drink at this level across the North West.
It also revealed nearly half the respondents avoid the town centre because of drunken behaviour.
Kate Ardern, Wigan borough Director of Public Health, said: "We believe that joint action across the region could have a significant impact on shifting our unhealthy relationship with alcohol, and in Wigan we have pledged to prioritise this work over the coming years."
Launched by Our Life in partnership with the Department of Health and Government Office North West, the aim of The Big Drink Debate was to find out what people's views are on drinking and how it affects their health, safety and well being. Results are being presented today at a summit of public sector leaders from across the region.
Dr Alison Giles, director of Our Life, said: "The results are staggering and as a region we should be asking ourselves.
"Is it acceptable alcohol is so cheap when it is the cause of so much harm to us as individuals and as communities?"
The Big Drink Debate questionnaire was planned as a first response to the significant harm caused by the way we use alcohol in the North West.
This is highlighted by the 73,000 crimes a year in the region (50,000 of them violent) linked to alcohol .
It is claimed one person being admitted to a North West hospital every seven minutes with an alcohol related condition.
Dr Giles said: "The next stage of the programme is to share our findings and to work together with our partners, industry and the general public to find new ways to shift this unhealthy culture."
Dr Ruth Hussey, the Region's Director of Public Health, said: "We all have something to offer as part of the solution.
"We need to think about how much we ourselves drink, how susceptible we are to discounted drink, and to what extent our behaviour influences those around us.
"Our behaviour is influenced by legal systems and regulations, by market forces and consumer trends, and alcohol consumption is affected by all of these in one way or the other."
Brenda Fullard, Government Office Public Health specialist, said: "We are calling on our partners across the NHS, police, fire, local authorities and voluntary sectors to work together on a region-wide level to ensure we reduce disease, disorder and deaths from alcohol harm in the short term and to support future generations to live long, healthy and safe lives."
Professor Bellis, Director of the North West Public Health Observatory, said: "The real price the North West is paying for 'buy two get one free' and other cheap booze promotions is poorer health. more violence and city centres seen by many as no-go areas at night.
"The challenge now is convincing drinkers that consuming less and paying more is likely to improve their health and the prospects of the North West as a whole."
The full article contains 567 words and appears in Wigan Evening Post newspaper.