VIDEO: Producer promises to wow resort

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Stars and producers said they are delighted to be bringing Mamma Mia! to Blackpool.

The West End and Broadway hit – based on the songs of ABBA – will run for 10 weeks between June and August next year.

West End show Mamma Mia is coming to Blackpool in 2014.

West End show Mamma Mia is coming to Blackpool in 2014.

Tickets went on sale yesterday morning as hundreds of hoteliers attended a sneak preview at the Opera House.

Nick Grace, associate producer of the show’s International Tour, promised Mamma Mia! would wow the resort.

He told The Gazette: “We have been touring for eight years all over the world, but have never done a summer season. We wanted to try and do a summer season somewhere and what better place than Blackpool?

“Normally in the summer we are off around South Asia, but a summer season has never been done before and we wanted to give it a go.

Mamma Mia! associate producer Nick Grace.

Mamma Mia! associate producer Nick Grace.

“What really sold us on bringing the show to the town was the passion shown by members of the council who wanted it here.

“We’re delighted to be bringing it to the Opera House, which has such a rich history of staging shows and productions, is a real privilege.”

The Blackpool dates will be the only ones in the UK in 2014 outside of London.

Stars and producers said they were delighted to be bringing Mamma Mia! to Blackpool.

The West and Broadway hit – based on the songs of ABBA – will run for 10 weeks between June and August next year.

Tickets went on sale yesterday morning as hundreds of hoteliers attended a sneak preview at the Opera House.

Nick Grace, associate producer of the show’s International Tour, promised the show would wow the resort.

He told The Gazette: “We have been touring for eight years all over the world, but have never done a summer season. We wanted to try and do a summer season somewhere and what better place than Blackpool.

“Normally in the summer we are off around South Asia, but a summer season has never been done before and we wanted to give it a go.

“What really sold us on bringing the show to the town was the passion shown by members of the council who wanted it here. We’re delighted to take it here.

“Bringing it to the Opera House, which has such a rich history of staging shows and productions is a real privilege.”

The Blackpool dates will be the only ones in the UK in 2014 ouitside of London.

The show has so far been seen by 50 million people worldwide.

Members of the cast travelled through the night from The Novello Theatre in London– arriving at 3am – before performing hours later at yesterday’s launch event.

Claire Poyzer plays the role of Donna Carmichael, whose daughter, Sophie, is the central character.

She performed in the Rat Pack at the Opera House several years ago and said returning to the North West is something the whole cast is looking forward to. She added: “I’ve been doing this role for around three years, which just goes to how much I enjoy it, despite it being eight performances a week in London.

“Blackpool is just a fantastic seaside resort and I know a lot of the cast are looking to coming here. I have a three-year-old daughter who loves the show, which demonstrates the appeal the production has and I’m sure it will be the same in Blackpool.”

Tourism chiefs could not contain their joy at next year’s arrival of the ABBA-inspired show.

Coun Graham Cain, Blackpool Council’s cabinet member for tourism and culture said: “I’m absolutely delighted – it’s fantastic news for the whole area.

“Everybody has got a buzz about it – it’s like Christmas!

“We want the whole town to get involved and promote Mamma Mia!”

Michael Williams, operations director at Crown Entertainment Centres, on behalf of the Winter Gardens added: “We’re thrilled that the show is coming to town.

“It’s great news for businesses and hotels ahead of 2014.

“Getting the show here has been months in the planning and I’m pleased we can finally announce it.

“The show appeals to children, teenagers, the older generation and families – there is something for everyone.”

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Hoteliers are dancing in aisles

Money Money Money – that was the message as hoteliers look set for a bonanza 2014 after it was revealed Mamma Mia! is heading to town.

Accommodation owners, along with council bosses and guests, were treated to a taster of the show at a launch event of Mamma Mia! at the Winter Gardens yesterday.

They said its arrival will be a huge boost and promises a bumper summer season for 2014.

John Roberts, 59, who owns The Windsor Park in Queens Promenade, North Shore, said the production will see a huge influx of visitors to the town.

He said: “This is fantastic news – we will do all we can to get people coming to our hotel.

“The show is so popular and I know we will start advertising it on our website to people immediately.

“I’m sure me and my wife Julie will pop down to see it ourselves too.”

If all tickets sell-out for the 10 week production, an estimated 240,000 people could head to the town for the smash-hit show.

Based on the hit songs of ABBA, Mamma Mia! has been seen by more than 50 million people around the world.

Angela McBride, 52, owner of The Salmar, in Albert Road, praised tourism chiefs for starting the show in June – more in line with the arrival of holiday makers from around the UK.

She added: “I’m really pleased they have brought the start of the show 
forward.

“We get so many tourists from Scotland and Ireland, but they come a few weeks earlier than those in England as summer holidays are 
different.

“It will be great for them and great for the town that this is possible and there will be a fabulous show for them to enjoy.”

Marge Tracy, 64, owner of the Come Ye In guest house in Hornby Road added: “We 
have been crying out for a summer show like this in Blackpool.

“It’s great it’s coming.

“With it being 14 months away, we can start planning now for a busy summer season.”

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