Blackpool’s newest pub will be named The Velvet Coaster following a poll of Gazette readers.
The name emerged as the most popular choice from a shortlist of four put forward by pub chain Wetherspoon’s for its new venue on South Promenade.
The company is set to undertake a £2.2m conversion of the Lucky Star Amusement Arcade, which found fame as the backdrop for the 2004 BBC musical drama ‘Blackpool’ which starred David Morrissey and David Tennant.
Wetherspoon chairman Tim Martin said: “We are grateful for the many responses to our quest for a name for our new pub in Blackpool.
“We have chosen the name, The Velvet Coaster, for the new pub and look forward to it adorning the front.”
The Velvet Coaster was one of the earliest rides introduced at the Pleasure Beach in the early 1900s. Its open carriages, with velvet seats, climbed a white wooden structure before sweeping down ‘humps’ and around ‘curves’ on two circuits of the track.
The Velvet Coaster was rebuilt, in 1933, and was known simply as Roller Coaster, until 2010. It is now named Nickleodeon Streak.
The second most popular name in the poll was Flying Circus, followed by Grand Pavilion and The Troubadour.
A number of readers came up with their own suggestions, while others wanted the pub to retain the Lucky Star name of the amusement arcade.
The venture was granted outline planning permission earlier this year, but now more detailed proposals have been submitted for consideration by the council which show a roof garden.
A design brief accompanying the application says the proposal “presents an opportunity to bring a viable, sustainable use to the building” and will also help to promote “future investment in Blackpool.”