X-Factor winner is headline act

Matt Cardle

Matt Cardle

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X Factor star Matt Cardle is the latest star name confirmed for a huge month of events as the Fylde coast prepares to welcome an estimated 60,000 visitors.

Following last month’s announcement Britain’s Got Talent winners Collabro will perform at Lytham Live! in August, organisers have added another night of top entertainment to the Lytham Hall festival – headlined by 2010 X-Factor winner Cardle.

Cardle, who beat One Direction to win the TV talent show, shot to fame with the record When We Collide and will sing at the festival’s opening night on Friday, August 22.

The following day Collabro will take to the stage at the Grade I-listed manor house, with up to 5,000 people expected for each night.

Andy Vitolo, co-organiser of Lytham Live! said: “We couldn’t believe it when we were told that Matt would be on our Friday evening show, his live performances are something else. It’s great to be bringing artists of this calibre to the area and also someone that all ages can appreciate – for the whole family really.

“Having Collabro on the Saturday night was thrilling but now getting Matt for Friday’s show is a real boost in our area.”

The two day show follows Lytham Proms which runs from August 1 to 3.

Lytham Proms organisers confirmed ticket sales had smashed the 30,000 mark this week, and with more than 25,000 people expected to visit Lytham for the 1940s Wartime Weekend, the seaside town is set to welcome a huge influx of visitors next month.

Chairman of the Lytham Business Partnership Andrew Fallow, said the events would help in “putting Lytham on the map.”

He added: “It’s great for bringing tourists to the area.

“I take the view it’s great for Lytham to get people into town. I think the shows have got to be good for business. It is down to retailers to make the most of it and get people into shops, bars and cafes.

“It is putting Lytham on the map. I’m pleased – as long as money is spent locally and goes back into the economy there are pluses all round.”

Gemma Vaughan, head of marketing at Proms organisers Cuffe and Taylor, said at least 30,000 people will descend on the town for their popular three-day extravaganza, now in its fifth year and bigger than ever before.

She added: “Ticket sales are almost sold out for Tom Jones on the Saturday and very nearly sold out for the Halle Orchestra on the Sunday. The ’80s and ’90s night on the Friday is doing really well.

“It will bring in at least 30,000 people for the weekend. It is brilliant – we are absolutely made up with the number of people coming this year and the amount of support we have received.”

Between the two music festivals, Lytham’s 1940s Wartime Weekend returns on August 16 and 17.

Tickets for Matt Cardle at Lytham Live! cost £10 for under 16s and £12 for adults.

Tickets can be bought from Lowther Pavilion on (01253) 794221, Blackpool Grand on (01253) 290190, or www.ticketmaster.co.uk or www.seetickets.com

For more details about Lytham Proms visit www.lythamproms.co.uk, or for the Wartime Weekend go to www.lytham1940s.co.uk