A long-established Fylde band is attracting worldwide attention after one of its songs was chosen for inclusion in a video by an immensely popular American performer.
Internet comedy sensation Shane Dawson – with 12 million followers and more than a billion views on video channel You Tube – selected My Horizon, written by Liam McKenzie and Nick Corcoran, long-time frontmen of St Annes-based The Coustics, for a promotional short for his new book.
No sooner did it go live this week – with around 500,000 views in its first 24 hours – than messages of interest started flocking in for The Coustics from across the globe.
“It’s brilliant – we have never known anything like it,” said Liam, who has been writing songs and performing with Nick for 20 years.
The interest in My Horizon is all the more remarkable for the fact that it was written five years ago for the band’s debut album, which has been available on internet site SoundCloud since 2010.
The songwriters were contacted out of the blue from California asking for permission for the song to be used in a video short Dawson was making to promote his debut book of essays, I Hate My Selfie, published in the States by Simon and Schuster next week.
“We could hardly believe it and were so flattered,” said Liam. “The video went live on Monday night and when I woke up on Tuesday, there were messages on SoundCloud from places such as Russia, Thailand and all over the States.
“We have often thought in the past that the rise of the internet has had an adverse effect on music, with record companies less inclined to give bands the kind of chance they might have had years ago, but this is the best possible evidence of how positive it can be.”
With the band’s second album due to be released on SoundCloud this summer, the worldwide spotlight for My Horizon is also ideally timed. The Coustics have long been popular and prolific performers at venues all over Fylde – and fans won’t have to wait long for their next local show.
With Liam and Nick now joined by Paul Henshaw, Andy Harvey and new drummer Nick Smith, they take to the stage of the Station Tavern in Lytham a week on Saturday. “We love performing and the Fylde audiences are great,” said Liam. “A lot of people might think we are just a covers band but we are very proud of our original songs. But Shaun Dawson’s popularity speaks for itself and we are so flattered at his interest.”
Dawson, who also has 2.4m followers on social media site Twitter, said: “One of their loyal fans tweeted me a link to their SoundCloud and I knew when I heard the song that I had to have it in my short film.
“It had so much heart and really made the scene extra special.”