Blackpool Grand Theatre is launching a brand new website and bespoke ticketing system tomorrow.
The new technology is aimed at making the process of booking tickets and accessing information quicker and easier than ever before, as well as providing customers with a unique online experience.
“The new website offers nothing short of an online theatrical experience,” says Nige Burton, chief executive of Freebird New Media, the website and graphic design specialists behind the system.
“Not only will you be able to find out what shows are on at The Grand in a visually stunning way, you will have the opportunity to explore, interact and discover.”
He added: “I am delighted that Freebird has been chosen again for the redevelopment of the Grand Theatre, Blackpool website.
“It’s great to have an opportunity to bring the latest technological innovations and social media interactivity to life with a stunning new design concept aimed at giving theatregoers a whole new and exciting online experience.”
A brand new discussion platform has been integrated allowing comments from twitter, facebook and much more.
Andrew Howard, marketing manager at the Grand said: “We wanted to give our visitors a more visual and interactive experience.
“We have won many awards over the years, it’s a great honour, but we design so that visitors have the best online experience.
“A huge amount of research and development goes into changing our website and it has been more than a year in the making.
“Our aim is to keep pushing the theatre’s site forward and offering an online theatrical experience like no other. We are set to unveil further online developments through July, this is only the beginning.”
As well as the new website, The Grand has invested in a bespoke new ticketing system run by ticketing company Spektrix.
Head of marketing and sales at Spektrix Limited, James Baggaley said: “We think that the Spektrix system will make a huge difference both to the Grand’s day-to-day operations and how they interact with their audiences.
“From simple improvements like being able to choose a seat online, to more fundamental changes such as improving reporting and analytics, we hope that everyone who works at or visits the Grand will feel the benefit of their new booking system.”
Neil Thompson, general manager and chief executive of the Grand said: “While being one of Blackpool’s finest heritage buildings the Grand understands the need to utilize technology for improved customer service.
“Despite numerous accolades for our previous website, we have invested in a new site that keeps our theatre and therefore our patrons at the forefront of online advances. Linked with a new ticketing system, we believe these changes will enhance the access of information on the theatre and its presentations and simplify the booking process.”
The new website at www.blackpoolgrand.co.uk goes live tomorrow.