Popular Poulton restaurant Indulge is on the move.
The Breck Road “restrobar” was opened less than a year ago in the former Matrix venue on what has been dubbed Poulton’s “eat street”.
But now proprietor Allan Holiday says, because of its success, he wants to establish his brand’s own identity elsewhere and concentrate entirely on food.
“We still get people coming thinking it’s the bar that it used to be and that just doesn’t work with the image and reputation we want to create,” he said.
“By moving to a new venue – which has never been a restaurant before – we can establish our own identity rather than be thought of as just being the latest name for somewhere that was there before.”
Things were brought to a head with reports that he was closing up completely.
“That was never on the cards because we have done well since we opened and we have a good customer base,” he said.
“But trying to a run a fine dining restaurant downstairs and a bar and function room upstairs was stretching our resources too thin and wasn’t what our regular clients wanted.”
So now he is planning on moving into the empty former Entwistle Green offices on Tithebarn Street just down from the popular Maya, Thai By Night and Rico’s restaurants.
“We will be serving the same sort of traditional English-with-a-spin menu that has proved so popular where we are now – but we will be a custom built, state of the art restaurant rather than trying to be all things to all people,” said Allan.
“We are unique in that we are what we like to call “a little bit of England” in an area where so many other nationalities are catered for.”
The new 40-seat restaurant will also benefit from the ample car parking in front of and behind the premises.
“It’s a massive refurbishment but we will be carrying on trading on Breck Road until the changeover,” he said.
“With any luck the change from one venue to the other will only involve closing for about four days.”
The move is planned for the end of November or beginning of December he said.
“We will be firing on all cylinders in time for the Christmas season and we are already taking bookings for our special seasonal menu,” he said.
“Obviously we are keeping the Indulge name because it sums up what out intentions are. We will be remaining a modern contemporary English restaurant – but it will be 100 per cent Indulge and not watered down by doing other things.
People won’t have seen anything like it before in Poulton.”
Indulge is open Tuesday to Friday evenings, Saturday all day and evening and Sunday noon to 8pm. Private parties can also book the restaurant at lunchtime.