Having a whale of a time...

Joachim Kasper (left) and Antony McEwen try the Giant Cod Challenge at  Holden's Fish & Chips, Lytham Road, South Shore.

Joachim Kasper (left) and Antony McEwen try the Giant Cod Challenge at Holden's Fish & Chips, Lytham Road, South Shore.

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A chippy’s giant challenge proved a fish too far for two hungry contestants.

The owners of the newly-opened Holden’s Fish and Chip Shop, on Lytham Road, South Shore, have introduced a Man vs Food-style Giant Cod Challenge to drum up interest in their new business.

The gluttonous game featured two men pitted against each other to try to consume a huge piece of cod, a mound of chips, a great dollop of mushy peas, a 10 ounce gravy boat filled with the contestants’ choice of either curry sauce or gravy, a large English breakfast muffin and a chocolate or strawberry milkshake within the space of an hour.

And although neither challenger was successful, Sarah McEwen, who runs the shop with partner Ian Holden, says their efforts created a bit of a buzz with passers by.

She said: “It went rather well although the first challenger gave up after 33 minutes.

“The second contestant kept going until the end but he still had four and a half pounds worth of food left after the hour was up.”

The two challengers, Joachim Kasper and Antony McEwen, will now be the first customers to take their place on the restaurant’s wall of shame for failing to complete the £9.95 challenge.

The contest will be available to all-comers each Tuesday, with hopes local businesses will put up candidates to try and win a free lunch for everybody in their office if they successfully complete the challenge.

Sarah added: “There are so many people interested in it, I think it’s really going to take off.

“We’re trying to bring new customers through the door and it seems to be working.

“There are a lot of local traders who have come through the door.”