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Black Lace

Black Lace

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Chart topping 1980s duo Black Lace are inviting Blackpool and the Fylde residents to join them in a world record conga attempt on North Pier this Thursday.

They are recording a new video to accompany the re-issue of their 1984 hit Do The Conga, recently revived and rewritten for the current television and online campaign for thetrainline.com

The lyrics have been reworked as Choo Choo Choo (Do The Conga) to give information on discounts available on train travel.

Advertisements, which have become an instant hit, feature a cross-section of commuters clad in gold Lycra dancing to the Black Lace classic.

Iain Hildreth, director of marketing at thetrainline.com said: “Passengers can get the best deals if they buy tickets before they travel but people tell us that they don’t always remember to do this so our new campaign is designed to help remind them in a colourful, catchy and instantly memorable way.

“With Black Lace on vocals and that infamous dance favourite Do The Conga, we’re confident our new campaign will get that message across and encourage more people to take advantage of the savings on thetrainline.com”

It replaces the “sheep ads”, which first aired two and a half years ago and was first screened on April 30 during Britain’s Got Talent on ITV1 followed by 10 second spots, supported by radio and online campaigns including homepage takeovers of MSN, Sky and YouTube where a special Choo Choob channel has been created, featuring behind the scenes footage, outtakes and further versions of Do the Conga.

Black Lace have been used in ads before – their biggest hit Agadoo was used to encourage recycling in 2000.

Now the duo are heading to North Pier on Thursday to film their new video and are hoping to beat the world record for the longest conga line

“They have invited lots their showbusiness friends and other familiar faces and want as many people from the area to give them a hand,” said North Pier’s Merrie England Bar resident entertainer Joey Blower.

Black Lace first came to the public eye after being selected to represent the UK in the Eurovision Song Contest 1979 in which they finished seventh with the song Mary Ann. With numerous lineup changes, Black Lace went on to have success with a number of lightweight party anthems such as Superman, Agadoo and Do The Conga.

Although still a popular cabaret act neither current band member was in the group when it was formed or when it enjoyed its biggest chart success

Anyone interested in being in the video should be at North Pier by 10.30am on Thursday.