Our Naomi could be the next KN-IT Girl

DMU 3rd Year Graduate Fashion show judging. Naomi Lobley
DMU 3rd Year Graduate Fashion show judging. Naomi Lobley
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An up and coming knitwear designer has found the perfect pattern for success in the fashion industry.

Naomi Lobley has seen her knitwear showcased at an international fashion week after having her work scouted at Graduate Fashion Week in London.

St Annes knitwear designer had her work showcased at Shanghai Fashion Week.

St Annes knitwear designer had her work showcased at Shanghai Fashion Week.

The 21-year-old’s knitwear was showcased at Shanghai Fashion Week, with models wearing three of her designs down the catwalk.

Now she is hoping her designs will have impressed enough to be picked up and showcased at other fashion events worldwide.

She said: “It was a great opportunity, especially for a new designer just graduated.

“You have to get your work out there.”

Naomi is back at home on Heeley Road, St Annes, after graduating with a First class honours degree from De Montfort University this summer.

She was one of just six students from her fashion course to be selected to show work at the Chinese fashion week.

She said: “It was pretty exciting, it’s not something that is offered to everyone.

“I showed it at Graduate Fashion Week and from there the people who do Shanghai Fashion Week have seen it.”

Naomi specialises in knitwear and last year was named Knitted Textile Designer of the Year at the Clothes Show Live.

Her catwalk collection featured traditional vintage cable knitwear patterns which can take more than a week each to design and then complete.

Naomi’s ambition is to see people wearing her designs, but admits the unique productions for the fashion are more eye-catching pieces to show off her skills than for everyday wear.

She added: “I’d like to see people wearing my stuff.

“I know there’s stuff I’ve got on the catwalk that’s a bit more crazy. At the moment I’m freelancing, using the same ideas as the collection but for a more commercial range.”

Naomi’s next stop is showing her work at The Knitting and Stitching Show in Harrogate later this month.

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