BLACKPOOL’S world famous Illuminations are to shine for an extra week this year in a bid to boost tourism, The Gazette can reveal.
Entertainment giant Merlin will fund the additional week which will see the lights shine for 10 weeks until Sunday November 10.
The move comes after the latest visitor figures showed the Illuminations was the single most important reason for people to visit the resort during the autumn.
Coun Graham Cain, cabinet member for tourism and culture, said: “Last year the Illuminations celebrated a 100 year anniversary and recently the Tower was illuminated in all its glory.
“The positive response we’ve had just shows how proud people are of the Illuminations and these visitor figures back up how important they are to the local economy as a key reason for bringing people to town.
“I’m delighted Merlin Entertainments has identified the huge benefit the Illuminations brings businesses in the town by supporting this week extension.”
SEE THE GAZETTE ON THURSDAY FOR THE FULL STORY AND REACTION FROM HOTELIERS.