Former Fleetwood-based tenor Alfie Boe has been appointed an ambassador of The Prince of Wales Arts & Kids Foundation.
This is a nationwide educational charity working to inspire and educate children by introducing them to the very best of the arts.
Its work is targeted at children who would not otherwise have the opportunity to experience the arts.
"Engaging with the arts enriches young people's lives and improves self esteem and skills," said Rebecca Eastmond, director of The Prince of Wales Arts & Kids Foundation. "We hope that, working together, Arts & Kids and Alfie Boe will be able to bring music, and opera in particular, to life for a new generation.
"Alfie is a fantastic role model for any child. We feel that his sheer talent and his determination to succeed make him an perfect ambassador for the foundation."
"The children of today are the artists of tomorrow," said Alfie. "It is our duty to nurture their talents and abilities and to provide them with the opportunity to realise their artistic potential.
"The arts encourage empathy and an impulse to contribute something positive to the world. As an ambassador for The Prince of Wales Arts and Kids Foundation I am thrilled to be dedicated to such a vital and noble cause."
Alfie joins existing ambassadors Quentin Blake, Kate Adie, Michael Morpurgo, Baz Luhrmann, Richard E Grant, James Naughtie, Hugh Fearnley-Whittingstall, Siobhan Davies and Eleanor Updale.
The foundation is one of The Prince's Charities, a group of not-for-profit organisations of which The Prince of Wales is president - the largest multi-cause charitable enterprise in the United Kingdom, raising over 100m annually.
Alfie Boe is the youngest of a family of nine children and began his career as an apprentice mechanic at TVR before leaving this post to pursue his dream of becoming an opera singer.
He moved to London to study at The Royal College of Music, The National Opera Studio and then the Royal Opera House Young Artists Programme.
Following the success of his first album, Alfie Boe signed to EMI Classics.
He is currently promoting his album, Onward, his first for EMI Classics and is touring the length and breadth of the UK