The world’s biggest boy band have made their debut appearance in Blackpool at the start of a two-month residency.
But while the screaming fans may have been excited at last night’s launch event, it’s not quite the real deal One Direction who are in town.
The latest star act to arrive at Madame Tussauds, Central Promenade, is the X Factor band which has drawn crowds of screaming fans in cities around the world for the past three years.
Guests at yesterday’s launch were able to get close up to Liam, Zayn, Harry, Niall and Louis to take an all important selfie, and check out the life-like figures of their teen idols.
There’s impeccable attention to detail, from Harry’s dimples to the glint in Zayn’s eyes, never mind the preppy outfits - each of which was donated by the boys. Tussaud’s Blackpool’s general manager Matthew Titherington said: “We were overwhelmed by the reaction to the boys arriving in Blackpool.
“We knew they were going to be popular but the loyalty these fans have shown is incredible. The boys have a pull like no one else so we’re expecting the figures to cause some commotion. We can’t wait to see fans’ reactions when they come face-to-face with the boys.”
Katie Keelan, 11, from Grange Park, said: “I’m a massive fan and Niall is my favourite so it’s really good to see them - although Zayn looks a bit different.”
And Mollie Davies, eight, had come from Liverpool to visit with nana Gail Horton who said: “They look great, we loved it.”
Fans were able to pose for their own photos, taking their time with the stars, and all received a ‘VIP backstage’ photo lanyard as part of last night’s event.
James Watt, 25, and Laura McHattie, 19, from Aberdeenshire, are spending the week in Blackpool.
“We’ve been to see them in concert,” said James.
“We’re on holiday for the week here, so didn’t travel all the way just for One Direction - although we did choose this week because of the launch taking place.”
A team of 40, including sculptors, moulders, hair stylists, colourists and wardrobe experts worked for four months to create the figures which each cost £150,000 to make.
Each of the band took part in two sittings to help create the figures, with hundreds of measurements taken, as well as studies of their skin tones, eye colours and hair styles.
When the figures launched in London last year Zayn said: “They look wicked, they’re bang on!”
One Direction star at Madame Tussauds Blackpool until November 9.