Blackpool Pleasure Beach has launched a new advert for the 2014 season.
Twists, turns, drops and thrills are the stars of the show in the 30-second commercial which gets its first airing this week.
Focusing on the park’s white-knuckle rollercoasters, the ad shows how guests can experience the rides, including climbing 235ft up the Big One, the G-Force of Infusion and the twists and turns of Avalanche and Avatar Airbender.
From entering the park to stepping on board a selection of steel and wooden coasters, the advert uses 3D graphics of facts on all the rides at the attraction.
The 42-acre attraction opens for weekends from February 8 and 9 and will open daily from April 1.
This year unlimited ride wristbands start at £15.99 for juniors and £17.99 for adults when booked 10 days in advance at www.blackpoolpleasurebeach.com.
The Pleasure Beach has also introduced lower prices for everyone, which include– Book 10-days or more in advance of visit for greater online savings; deals on family wristbands for families of three to eight and gate prices frozen at 2013 rates.
Blackpool Pleasure Beach Managing Director, Amanda Thompson OBE, said: “Our 2014 advert is as exciting as the many amazing rides and attractions we have on offer here at Blackpool Pleasure Beach. We want people to experience the thrills and the many twists and turns of the attraction this year and we hope people who see the new advert will want to come and check it out for themselves.”