One of the most desirable TV heart throbs in the UK, Rob will be bringing his talents and dashing good looks to the resort for all his female fans to drool over.
He will be performing his live PA in Club Sanuk, meeting and greeting clubbers and signing autographs – and may even get down on the dancefloor and show off some showbusiness disco moves.
Peter Bowden, managing director of Club Sanuk, says he is thrilled that TV soap royalty is making a visit to the venue.
"Rob is a major star right now and as the plot thickens for him in EastEnders by the day, his popularity with the nation's soap addicts soars through the roof. He is very hot property and very much in demand on his few days off so I am delighted that Rob will be making an exclusive appearance here.
"This is a great scoop and coup for the resort, especially attracting big TV names out of season.
"Even though the famous Illuminations have gone dark, Club Sanuk continues to light up the resort with a bona fide shining star.
"We asked our customers recently in a poll who they would like to see and Rob was top of the list – he is amazingly popular with all the female fans. So as a very special thank you to all our locals, regulars and friends that continually support their favourite night club in Blackpool, we have booked their favourite soap star.
"This is going to be a great night and we advise our members to arrive early as we have been inundated with inquiries this week."