Thomas Ince admits he is unimpressed with his recent form for Blackpool, despite averaging better than a goal every two games.
The 21-year-old has set himself high standards after an outstanding first full season in the Championship last year.
Ince has found the net six times in 11 League appearances but the winger believes he has much more to offer.
Ince admitted: “I’ve been disappointed with my performances of late. But sometimes you don’t perform well but still score goals, and that’s not a bad trait to have.
“It’s been a bit of an indifferent start for me really. I’ve had a similar start to last season in terms of goals, but fewer of them from open play.
“I’m my worst critic and I have my old man on at me, as well as being my manager.
“I will go through sticky patches. I’m not going to be able to play well every week.
“I’m only 21 and the pressure to perform every week is difficult. But those are the standards I set myself and that’s how it will always be.”
Three of Ince’s goals this season have come from the penalty spot, and a save by Nottingham Forest’s Karl Darlow denied him a fourth.
But Ince is targeting goals from open play. He added: “I want to score more like the one I got against Watford.
“I want to get back firing how I was at the start of the season.
“If you were to tell me I wouldn’t play as well this season but would score more goals, then I’d be happy.”
Besides that stunning winner against Watford in August, Ince scored the only goal against Wigan last month.
Dad Paul may not be watching from the sidelines due to his five-match stadium ban but Ince junior is delighted by the team’s performances.
He said: “I’m pleased more than anything to be where we are (fourth in the Championship) after the situation we had in pre-season.
“We didn’t have a lot of players and there was a time we were panicking we wouldn’t have 11 to start the season with.
“We managed to bring in some fantastic players and have done ever so well for each other. I’m just proud to be part of the team and to be on the run we are on.
“If we keep on working hard and giving everything for the cause, there’s no reason why we can’t continue it. It’s a brilliant start.”
But Ince has clearly been listening to his dad and isn’t going to start talking about a return to the Premier League.
“We can’t be getting carried away with ourselves,” he insisted.
“We need to get to 50 points. You can’t be talking about us being promotion contenders yet. There are a lot of clubs up there who will go for it in January.”