GOALS from Marvin Bartley, Ross Wallace and Charlie Austin saw Blackpool crash to defeat against Burnley.
The Seasiders were well beaten by their Lancashire rivals in front of a large travelling support.
Blackpool target Austin fired the home side ahead before a superb Wallace free-kick gave the Clarets a 2-0 half-time lead.
And as Pool pushed forward to get back into the game, Bartley sealed the win with a decent finish from 12 yards.
JonJon Shevley fired a late goal from 22 yards for Blackpool, but it proved too little, too late.
Follow our minute-by-minute report below:
FINAL SCORE: BURNLEY 3 BLACKPOOL 1
93 mins: GOAL TO BLACKPOOL!
Jonjo Shelvey fires into the bottom corner from 20 yards.
90 mins: Three minutes time added on.
80 mins: Daniel Bogdanovic’s cross is just a yard too far for Southern who slides in at the back post.
LATEST: BURNLEY 3 BLACKPOOL 0
78 mins: GOAL FOR BURNLEY
Marvin Bartley finishes well against the run of play after a decent cut-back from the right.
77 mins: McManaman in the thick of it again for Blackpool. This time he broke down the left before forcing a good save from the keeper.
76 mins: 2296 have made the trip from Blackpool
74 mins: Brilliant bit of skill by Lualua sent McManaman in on goal. A superb defensive tackle by David Edgar prevented the Wigan loan man from firing Blackpool back into the game.
72 mins: Decent run and strike at goal by McManaman. Leaving it a bit late here Blackpool.
69 mins: Callum McManaman, Lomanu Lualua and Daniel Bogdanovic comes on to replace Phillips, Ormerod and Ince.
65 mins: Brett Ormerod forces a good save from Lee Grant in the Burnley goal after he raced onto a Barry Ferguson pass.
55 mins: Good turn and shot by JonJo Shelvey from 22 yards.
49 mins: Much better from Blackpool here, lacking a final ball at the moment.
48 mins: At least Blackpool have slowed the game down here and have had much more of the ball. Early goal is vital.
45 mins: Burnley kick-off, Blackpool have moved to 4-4-2 for the first time under Ian Holloway.
HALF TIME: BURNLEY 2 BLACKPOOL 0
Very poor half of football from the Seasiders. Big improvement needed after the break.
45 mins: Three minutes time added on.
40 mins: Jonjo Shelvey is booked for what looked to be a very strong tackle on the half-way line.
31 mins: Blackpool are being battered here. This time a cross from the left is headed just wide by Charlie Austin. Blackpool need to ride the storm.
LATEST: Burnley 2 Blackpool 0
29 mins: GOAL TO BURNLEY
Ross Wallace fires a sensational left-footed free-kick into the top corner. You can’t argue with that, quality.
28 mins: Big moment of the game. Stephen Crainey appears to handle the ball when he was the last man. The referee awards the free-kick but only a yellow card.
21 mins: Have to say that goal had been coming after a decent spell by the home side.
LATEST: Burnley 1 Blackpool 0
20 mins: GOAL TO BURNLEY!
Charlie Austin, who turned down a move to Blackpool last season, heads home from five yards. He then ran towards the Blackpool fans cupping his ears.
15 mins: Let-off for Blackpool. Ian Evatt was caught in possession by Charlie Austin who saw his cross deflected wide by Craig Cathcart.
13 mins: Even start to the game here. Neither side really taking control. Burnley look very shakey at the back.
6 mins: Great run by Tom Ince ended with him firing the ball into the box, Jonjo Shelvey couldn’t react quick enough.
0 mins: Blackpool kick-off wearing white shirts, tangerine shorts and tangerine socks.
5:20pm: Here comes the teams. Brilliant noise from the away supporters.
Pre-match: Both teams out on the field warming-up, atmosphere building as the goal behind the goal fills up with Pool fans.
WE bring you the latest as Blackpool travel to Burnley for a Lancashire derby.
Ian Holloway made two changes to the side that lost against Nottingham orest last weekened.
Keith Southern, Ian Evatt and Brett Ormerod return to the starting eleven.
Callum McManaman, Neal Eardley and the injured Gary Taylor-Fletcher drop out.
Blackpool: Gilks, Crainey, Baptiste, Evatt, Cathcart, Shelvey, Southern, Ferguson, Ince and Ormerod.
Subs: Howard, Eardley, Bogdanovic, McManaman and Lualua.