Many small businesses operate solely online. Your website is your shop front and the internet is your vehicle to getting your product in front of your customers. But how do you shout about it? Business is changing and so is your customer base. If you’re selling online you need to keep abreast of everything that’s going on in the world of internet marketing; embrace it and use it to your advantage.
Here are a few tips to do that
Evaluate your website
You’ve probably looked into loads of business broadband deals and are saving money and efficiency since changing from your standard home package, but you shouldn’t stop there. You need to be asking yourself how else you can improve your operation. You may love your website and feel it gives your customers the best experience, but there is always room for improvement. Look analytically at it, try and criticise and evaluate what can be improved. Internet business should always evolve, so make sure your site continues to do so.
Content is King
Your website needs to give the best possible user experience to your customers. This includes the content, something which search engines rate very highly for SEO (Search Engine Optimisation) value. Make sure each page (even product pages) has unique content. Don’t just copy it across from each page; make sure each is individual to that page. It’s could make all the difference to how you rank in search engine results pages (SERPs).
Check out your competition
What are your competitors doing? Are they only selling through their website? Are they exploring other established selling platforms? Don’t just limit your research to your business development stage, keep evaluating continually.
Use social media to your advantage
For small businesses, the internet gives the opportunity to reach a customer base you could never have dreamed of with a more traditional shop; but you have to use it to your advantage. Social media sites such as Facebook and Twitter are not only free, they represent the best chance to shout about your product and reach an audience. Run competitions to gain followers on Twitter, or likes of Facebook. The more people you get communicating about your product the more will begin to know about it.
All brands have something to say, loads to gain from blogging and nothing to lose. Build a blog into your site, talk about trends, new products or anything you want. Link to your social media account and get shouting. It’s also valuable for the SEO on your site.
You may not be an SEO expert, but it pays to get to grips with analytics to enable you to understand the traffic to your site as well as other aspects of online marketing. Free trials and online tutorials exist, so make use of them.