Blackpool and the Fylde coast has been baked in glorious sunshine all week - and that has sent the cash tills ringing.
With temperatures hitting 28 degrees celsius at times this week, the welcome heatwave has seen locals and tourists flocking to the beaches and attractions in their thousands.
With the majority of schools breaking up for the summer holidays, many have enjoyed relaxing Promenade walks and taking time to explore all the attractions the Fylde coast has to offer.
Tourist attractions have seen a huge increase in ticket sales – with Notarianni’s Ice Cream doubling up on milk orders and extending their opening hours till 8.45pm.
Peter Sedgwick, owner of North Pier, said for the first time in years his pier was at full capacity.
He added: “The sun loungers have been packed out everyday.
“Even better, there wasn’t an empty seat at the front of the pier in the pub.
“Our organist has been playing here for many, many years and he said he had never seen that many people crowding the North Pier.
“This weather is exactly what Blackpool needs, getting people travelling back in to Blackpool is important.
“The town’s looking smarter than ever and we’ve won all those awards for cleanliness in the town. This hot weather has definitely come at the right time.”
Ian Hawkins, Head of Merlin Entertainments for Blackpool, said: “The weather has definitely helped, this summer so far has been considerably better than other years and it’s nice to see such a huge volumes of people on the beach, we need to make sure this continues.”
But with the weather due to take a cooler turn business owners are encouraging sun worshippers to lap up the sunshine while they can. It is set to change this Sunday and reports have shown light showers and cloudy skies.
A spokesman from the Met Office said: “Temperatures will drop to around 18 to 20 degrees celsius, with some rain coming in from the north. Overall it will stay quite mild and dry into the beginning of next week.”