IT is sure to divide opinion in the resort and cause more rows than can be found in a marital home.
For the new wedding chapel on Blackpool Promenade is taking shape – changing the look of the seafront for years to come.
Construction of the controversial structure is well under way, and it is causing quite a stir amongst residents.
The main timber body of the building is now firmly in place, boasting a unique modern design.
And the £2.7m build – which aims to be completed by October – has divided opinion among many.
Local mum, Kate Furness from Bispham, 27, said: “At the moment, it’s not very nice, but we’ll have to wait until it’s finished.
“It’s such an unusual design, which can only mean it will draw more people into the resort.
“I can see the potential attraction to having a wedding here.
“Hopefully it will look better when it’s all completed.”
Holidaymaker, Wilfred Goldthorpe, from Pontefract, said: “It looks awful to me. Not only that, I can’t see the idea catching on.
“Surely the money should have gone towards tidying up the town some more.
“I would never have had my wedding there.”
Some residents have expressed their fears over the new development adding to the hen and stag image of Blackpool.
The function room when finished will cater for a range of ceremonies such as weddings, civil partnerships, citizenship ceremonies and baby namings.
Interest has already been shown by couples wanting to tie the knot by the sea.
Superintendent registrar David Hill said: “There has already been a lot of interest in it so far and we are currently compiling a list of interested parties.
“It’s definitely going to be a welcome addition – there will be nowhere else like it in the UK.”
Bosses hope the new development will add to rising visitor numbers in the resort, boosting the local economy.
Hotelier, Karen Ramshaw, 51, said: “It’s certainly a positive thing for us because it will draw more people into Blackpool.
“We’ve recently had some queries as to when the building will be finished, so they could book some accommodation for the wedding.
“So it has already been positive for us. I think it’s a love-hate thing. There are plenty of unique-looking buildings in London which got a lot of bad press, but it creates conversation and ultimately draws people in.
“If it was built like a traditional chapel, It wouldn’t look right on the Blackpool front.”