VIDEO: It’s a splashing time all in the pink!

Taking a dip in the icy Irish Sea can be a challenge at the best of times, but proud fund raisers were happy to dress in pink and brave chilly conditions in the name of charity.

As temperatures plummeted on a cold October morning on Saturday, 15 adventurous Fylde folk met on Blackpool Promenade as part of Cancer Research’s Breast Cancer Awareness Month.

All-together now: Pictured L-R are Margaret Stilton, Deana Cavney, Debbie Cox, Amy Chadwick and 'Stephen MacDonald. Below, Stephen Bradford needs some convincing to take the plunge

All-together now: Pictured L-R are Margaret Stilton, Deana Cavney, Debbie Cox, Amy Chadwick and 'Stephen MacDonald. Below, Stephen Bradford needs some convincing to take the plunge

The morning dip saw fund raisers wear tutus, bras, wigs and lycra to raise hundreds of pounds for the charity.

Deborah Farrar, manager of the Cancer Research shop in Talbot Road, Blackpool, helped to organise the event.

She said: “This is the third year we have done this. It helps to raise awareness of breast cancer. I was really impressed by the efforts some people went to. The hope is people will look at this sort of event and check for lumps and stay healthy.”

More than £600 was raised at the swim, with others planned at the Talbot Road-based shop throughout this week.