VIDEO: Blaze at Blackpool Prom hotel

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An investigation is underway after a dramatic fire raged at a Blackpool sea front hotel.

The roof of the Howard’s Crest hotel, on Bolton Street, South Shore, caught fire at 1.40pm today, sending a large plume of smoke into the air.

Firefighters battling the blaze at the Howard's Crest Hotel on Blackpool Promenade.

Firefighters battling the blaze at the Howard's Crest Hotel on Blackpool Promenade.

Eight fire crews are currently at the scene tackling the fire.

Promenade is closed between Woodfield Road and Waterloo Road and Bolton Street is closed between Alexandra Road and Shaw Road.

Residents of nearby properties have been evacuated.

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