‘Viagra Hotel’ boss carries out threat to re-name

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A Blackpool hotelier has gone through with his threat to wind up authorities over a rebranding of his business.

Neil Marshall caused consternation when he rebranded the Vidella in Dickson Road as the Viagra earlier this year.

Now, following complaints and a letter from Blackpool Council, he’s changed the name to Niagra with a lewd new slogan and logo.

Last week he told The Gazette: “if they want I will change the name. “I’ll cross out the V, add an N and make it the Niagra and I’ll change the slogan to ‘keeping you wet all night’.

“I want a fight,”