TOURISM bosses have welcomed the news more people are likely to take short holidays in Britain.
Britons are now taking a series of “Daycations” throughout the year, going against the trend of a fortnight’s holiday.
Coun Maxine Callow, cabinet member for Tourism and Regeneration at Blackpool Council, has welcomed the news and hailed it as a positive for the town at a time when revamped attractions such as The Tower and Promenade are starting to near completion.
She said: “If people are planning to take just one or two days holiday this year, Blackpool is the ideal venue for them and I’m sure our guest house owners and hoteliers will welcome them.
“I’m hoping for more people to come and as a council we are trying to encourage more people to stay overnight because we get a lot of day trippers – who are very welcome – but we have a lot of bed space to fill.”
The National Trust found the number of people in the country taking a fortnight’s summer holiday has decreased by almost 20 per cent in the past five years, with more than 50 per cent not planning a two-week break.
The survey questioned 2,000 office workers, who highlighted the cost of a fortnight’s holiday for not taking the time off and one in 12 office workers could not switch off from their jobs for two weeks at a time.
Claire Smith, President of Stay Blackpool, says the town should be making an effort to encourage people to come for longer once they are in the resort.
She said: “What we have got to do is give them the best experience possible.
“We need to show them what is good in Blackpool and everything is now in place for it to be a cracking season in Blackpool. If we can do a really good job of looking after them then people will look at what is going on in Blackpool and not go abroad.”